adidasretail.com | Free Online SEO Audit for adidasretail.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.adidas.com/us/

Character length : 18

Title

adidas Official Website | adidas

Description

Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
site_name: adidas United States
title: adidas Official Website | adidas
url: http://www.adidas.com/us
description: Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.adidas.com/us/help-topics-terms_and_conditions.html ("Return Policy")
http://www.adidas.com/us/help-topics-privacy_policy.html ("Privacy Policy")
http://www.adidas.com/us/men-new_arrivals ("New Arrivals")
http://www.adidas.com/us/men-best_sellers ("Best Sellers")
http://www.adidas.com/us/men-reigning_champ ("Reigning Champ")
http://www.adidas.com/us/men-track_suits ("Track Suits & Warm Ups")
http://www.adidas.com/us/men-long_sleeve_shirts ("Long Sleeve Shirts")
http://www.adidas.com/us/men-short_sleeve_shirts ("Short Sleeve Shirts")
http://www.adidas.com/us/men-t_shirts ("T Shirts")
http://www.adidas.com/us/men-tank_tops ("Tank Tops")
http://www.adidas.com/us/men-tech_accessories ("Phone Cases")
http://www.adidas.com/us/women-new_arrivals ("New Arrivals")
http://www.adidas.com/us/women-best_sellers ("Best Sellers")
http://www.adidas.com/us/women-reigning_champ ("Reigning Champ")
http://www.adidas.com/us/ultraboost_x?grid=true ("UltraBoost X")
http://www.adidas.com/us/women-track_suits ("Track Suits & Warm Ups")
http://www.adidas.com/us/women-long_sleeve_shirts ("Long Sleeve Shirts")
http://www.adidas.com/us/women-short_sleeve_shirts ("Short Sleeve Shirts")
http://www.adidas.com/us/women-t_shirts ("T Shirts")
http://www.adidas.com/us/women-tank_tops ("Tank Tops")
http://www.adidas.com/us/women-dresses_and_skirts ("Dresses & Skirts")
http://www.adidas.com/us/women-tech_accessories ("Phone Cases")
http://www.adidas.com/us/kids-new_arrivals ("New Arrivals")
http://www.adidas.com/us/kids-best_sellers ("Best Sellers")
http://www.adidas.com/us/kids-infant_toddler ("infants & toddlers(0-3 years)")
http://www.adidas.com/us/kids-infant_toddler-originals-shoes ("Originals Shoes")
http://www.adidas.com/us/kids-infant_toddler-sport-shoes ("Sport Shoes")
http://www.adidas.com/us/kids-infant_toddler-neo-shoes ("Neo Shoes")
http://www.adidas.com/us/kids-infant_toddler-shoes ("All Shoes")
http://www.adidas.com/us/infant_toddler-jackets%7Cvests ("Jackets & Vests")
http://www.adidas.com/us/kids-infant_toddler-hoodies ("Hoodies & Sweatshirts")
http://www.adidas.com/us/infant_toddler-track_suits ("Track Suits & Warm Ups")
http://www.adidas.com/us/infant_toddler-graphic_tees ("Tops & Tees")
http://www.adidas.com/us/infant_toddler-pants ("Pants")
http://www.adidas.com/us/infant_toddler-shorts ("Shorts")
http://www.adidas.com/us/infant_toddler-apparel ("View All Apparel")
http://www.adidas.com/us/children-track_suits ("Track Suits & Warm Ups")
http://www.adidas.com/us/youth-track_suits ("Track Suits & Warm Ups")
http://www.adidas.com/us/kids-infant_toddler ("all Infants & Toddlers")
http://www.adidas.com/us/ultra_boost ("UltraBoost")
http://www.adidas.com/us/ultraboost_x-shoes ("UltraBoost X")
http://www.adidas.com/us/leo_messi ("Messi")
http://www.adidas.com/us/copa_17 ("Copa")
http://www.adidas.com/us/james_harden ("James Harden")
http://www.adidas.com/us/damian_lillard?grid=true ("Damian Lillard")
http://www.adidas.com/us/crazy_explosive ("Crazy Explosive")
http://www.adidas.com/us/adizero_5_star ("Adizero 5-Star")
http://www.adidas.com/us/originals-new_arrivals ("New Arrivals")
http://www.adidas.com/us/stan_smith ("Stan Smith")
http://www.adidas.com/us/new_arrivals-athletics ("New Arrivals")
http://www.adidas.com/us/zero_dye ("Zero Dye")
http://www.adidas.com/us/reigning_champ ("Reigning Champ")
http://www.adidas.com/us/adidas_by_stella_mccartney ("adidas by Stella McCartney")
http://www.adidas.com/us/adidas_by_stella_mccartney
http://www.adidas.com/us/adidas_by_stella_mccartney-shoes ("Shoes")
http://www.adidas.com/us/adidas_by_stella_mccartney-apparel ("Apparel")
http://www.adidas.com/us/adidas_by_stella_mccartney-accessories ("Accessories")
http://www.adidas.com/us/adidas_by_stella_mccartney-new_arrivals ("New Arrivals")
http://www.adidas.com/us/adidas_by_stella_mccartney-tennis ("Tennis")
http://www.adidas.com/us/adidas_by_stella_mccartney-training ("Training")
http://www.adidas.com/us/adidas_stellasport ("Stellasport")
http://www.adidas.com/us/adidas_by_stella_mccartney?grid=true ("all adidas by Stella McCartney")
http://www.adidas.com/us/neo-new_arrivals ("New Arrivals")
http://www.adidas.com/us/fashion_pack ("Fashion Packs")
https://www.adidas.com/.. /Cart-Show
http://www.adidas.com/us/james_harden ("SHOP COLLECTION")
http://www.adidas.com/us/james_harden-shoes
http://www.adidas.com/us/james_harden-shoes ("HARDEN VOL. 1")
http://www.adidas.com/us/james_harden-shoes ("SHOP NOW")
http://www.adidas.com/us/damian_lillard-shoes
http://www.adidas.com/us/damian_lillard-shoes ("DAME 3")
http://www.adidas.com/us/damian_lillard-shoes ("SHOP NOW")
http://www.adidas.com/us/athletics_zne ("Explore Z.N.E")
http://www.adidas.com/us/help-section-size_charts.html ("Sizing")
http://www.adidas.com/us/micoach_collection ("miCoach")
http://www.adidas.com/us/help-topics-privacy_policy.html ("Privacy & Security")
http://www.adidas.com/.. /help-topics-terms_and_conditions_footer.... ("Terms and Conditions")
http://www.adidas.com/us/help-topics-privacy_policy.html ("Privacy Policy")
Expand

Search engine friendly URLs

Error! Not all URLs are SEO friendly on this website!

http://www.adidas.com/us/customize?prefn1=gender&prefv1=Men ("Customize with mi adidas")
http://www.adidas.com/us/customize?prefn1=gender&prefv1=Women ("Customize with mi adidas")
http://www.adidas.com/.. /customize?prefn1=productLineStyle&prefv1... ("Stan Smith")
http://www.adidas.com/.. /customize?prefn1=sport&prefn2=sportSub&s... ("Dame 3")
http://www.adidas.com/.. /customize?prefn1=sport&prefn2=sportSub&s... ("Crazy Explosive")
http://www.adidas.com/.. /customize?prefn1=sport&prefn2=sportSub&s... ("Energy Cloud")
http://www.adidas.com/.. /customize?prefn1=sport&srule=mi%20adidas... ("Running")
http://www.adidas.com/.. /customize?prefn1=sport&srule=mi%20adidas... ("Basketball")
http://www.adidas.com/.. /customize?prefn1=sport&srule=mi%20adidas... ("Training")
http://www.adidas.com/.. /customize?prefn1=division&prefn2=sport&s... ("Baseball")
http://www.adidas.com/.. /customize?prefn1=division&prefn2=product... ("EQT")
http://www.adidas.com/.. /customize?prefn1=productLineStyle&prefv1... ("Superstar")
http://www.adidas.com/.. /customize?prefn1=division&prefn2=product... ("Spezial")
http://www.adidas.com/.. /customize?prefn1=division&prefn2=product... ("Gazelle")
http://www.adidas.com/.. /customize?prefn1=division&prefn2=product... ("adilette")
http://www.adidas.com/.. /customize?prefn1=productLineStyle&prefv1... ("ZX Flux")
http://www.adidas.com/.. /customize?prefn1=productLineStyle&prefv1... ("Tubular")
http://www.adidas.com/.. /customize?prefn1=division&srule=Merch%20... ("All Sports")
http://www.adidas.com/.. /customize?prefn1=division&srule=mi%20adi... ("all Originals")
Expand

Checking the robots.txt file

There is robots.txt file.
https://adidas.com/robots.txt

User-agent	Disallowed for the search engines
*	/null /Cart-MiniAddProduct /jp/apps/shoplocator /com/apps/claimfreedom* /us/help-topics-affiliates.html

Social

Social Engagement

Linkedin483

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

adidas Official Website | adidas

Character length : 32

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	6	7	12	0

Heading structure in the source code

<H3> Sign Up Complete
<H3> Sign up for news & get 15% off
<H3> Sign Up Complete
<H3> what's trending
<H1> Find Focus
<H2> adidas athletics
<H3> IntroducingThe Z.N.E. Hoodie
<H4> Aaron Rodgers
<H5> Quarterback, Green Bay
<H4> Deandre Hopkins
<H5> Wide Receiver, Houston
<H4> Ana Ivanovic
<H5> Tennis, Serbia
<H4> James Harden
<H5> Guard, Houston
<H4> Tori Bowie
<H5> Track & Field, USA
<H4> Kris Bryant
<H5> Third Base, Chicago
<H4> Morgan Brian
<H5> Midfielder, Houston
<H3> Sign Up Complete
<H5> Gift Cards
<H5> CUSTOMER SUPPORT
<H5> COMPANY INFO
<H5> PARTNER SITES
<H5> PRIVACY & TERMS

Word cloud

shoes21
all21
apparel19
adidas19
var14
new11
sign11
shop9
accessories9
originals9
privacy8
track8
policy8
basketball8
training7
=item7
arrivals7
neo7
soccer7
running7
tennis7
sports7
years6
outdoor6
shirts6
order5
ups5
pants5
shorts5
terms5
tops5
warm5
suits5
football5
customize5
products5
jackets5
sweatshirts5
hoodies5
baseball4
close4
complete4
sleeve4
featured4
news4
info4
offers4
undefined4
exclusive4
length4
star4
details4
typeof4
smith3
women's3
suggestion3
date3
email3
stan3
mccartney3

Keyword matrix

word	title	descriptions	heading
shoes
all
apparel
adidas
var
new

Two Word cloud

new arrivals4
suits warm4
neo shoes3
our privacy3
see our3
exclusive offers3

Three Word cloud

years originals shoes3
see our privacy3
vests hoodies sweatshirts3
neo shoes all3
warm ups tops3
shorts view all3

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 23 images on this web page.

Alternate attributes for the following 23 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

12.00

Flesch Reading Ease

0.00

Coleman Liau Index

12.00

Automated Readability Index (ARI)

12.00

Dale–Chall Readability

6.90

SMOG Index

7.30

Spache Readibility

5.00

Number of letters

9635

Number of words

1240

Number of sentences

497

Average words per sentences

Number of syllables

3157

Syllables in words

3103

Average syllables in words

2.55

Number of words in first three syllables

244

Percentage of word / syllables

19.68

Words not in Dale-Chall easy-word list

530

Words not in Spache easy-word list

313

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

190

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://www.adidas.com/.. /glass-adidas-foundation.551ce71.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/js/vendor/require.js
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/js/vendor/jquery-1.8.3.min.js
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/js/vendor/web-event.js
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/internal/jscript/dwanalytics-16.9.js
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/internal/jscript/dwac-16.9.js
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/internal/jscript/applepay.js

File size of all javascript files combined

3.48MB

Javascript minifying

You can save 1.1KB (24% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.adidas.com/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/css/fonts.css
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/css/adidas-build-COMMON.css
http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/css/local.css

File size of all css files combined

372.54KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

309.72KB

Gzip compression

Error! By using Gzip you can save 28.6KB (65% compression) on your site.

By compressing https://s.pinimg.com/ct/core.js you can save 28.6KB (65% compression rate)
By compressing https://www.res-x.com/.. /resonance.aspx?appid=adidas01&lang=en&cv... you can save 8.9KB (85% compression rate)
By compressing https://pixel.mathtag.com/.. /js?01AD=3tNTzGKW53Qsc2HnndnxySFSVBb_gDfv... you can save 1.7KB (65% compression rate)
By compressing https://pixel.mathtag.com/.. /js?01AD=3tNTzGKW53Qsc2HnndnxySFSVBb_gDfv... you can save 1.2KB (57% compression rate)
By compressing https://pixel.mathtag.com/.. /iframe?realm=batch_supply&mt_adid=172909... you can save 191B (35% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://zn6mcrij6xncfajof-adidastrial.siteintercept.qualtrics.com/.. /?Q_ZID=ZN_6McRij6XnCfajoF&Q_LOC=https%3A...	60 seconds
https://c.go-mpulse.net/.. /config.json?key=Y6WS5-W29Q5-F26W3-7N3TB-...	5 minutes
https://tags.tiqcdn.com/utag/adidas/adidasglobal/prod/utag.js	5 minutes
https://cdnssl.clicktale.net/.. /d0196753-0312-4934-9635-e3b49d47a5a6.js	10 minutes
https://tags.tiqcdn.com/.. /201805021141&cb=1525593667489	10 minutes
https://d3cxv97fi8q177.cloudfront.net/mediasource-A225976-6e1e-4493-9cd8-4ac25...	15 minutes
https://cdn.krxd.net/controltag/rjur1n1s5.js	20 minutes
https://cdn.optimizely.com/js/142501655.js	20 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1420556241555304?v=2.8.14&r=stable	20 minutes
https://connect.facebook.net/.. /680435655455279?v=2.8.14&r=stable	20 minutes
https://bat.bing.com/bat.js	30 minutes
https://beacon.krxd.net/cookie2json?callback=Krux.ns.adidasus.kx...	30 minutes
https://cdn.krxd.net/.. /get?pub=9ba60e7d-29b5-4dc3-8e7b-105df6ab...	30 minutes
https://mathid.mathtag.com/d/i.js	60 minutes
https://se.monetate.net/js/2/a-24f48522/p/adidas.us/custom.js	60 minutes
https://www.google-analytics.com/plugins/ua/ec.js	60 minutes
https://www.googleadservices.com/pagead/conversion_async.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://mifootwear.adidas.com/.. /tgo&src=mi_ulm_silver&show&obj=a&req=obj...	3 hours
https://www.adidas.com/.. /sprite-adidas-icons.png?hash=S2ZgM	2 days
https://www.adidas.com/glass/assets/img/icon-adidas-app.png	2 days
https://www.adidas.com/glass/assets/img/icon-adidas-logo-white.svg	2 days
https://www.adidas.com/glass/react/2.app.551ce71.js	2 days
https://www.adidas.com/glass/react/app.551ce71.js	2 days
https://www.adidas.com/.. /glass-adidas-foundation.551ce71.css	2 days
https://www.adidas.com/glass/react/styles-adidas.551ce71.css	2 days
https://www.adidas.com/glass/react/vendor.551ce71.js	2 days

Speed test – Images

File size of all images combined

805.15KB

Image optimisation

You can save 357.4KB (78% compression) by optimising the images below:

By lossless compressing the https://www.adidas.com/.. /BS3693_21_model.jpg?sw=276&sh=276&sm=fit... you can save 27.9KB (80%) data.
By lossless compressing the https://www.adidas.com/.. /CQ2030_00_plp_standard.jpg?sw=276&sh=276... you can save 27.2KB (83%) data.
By lossless compressing the https://www.adidas.com/.. /CG3673_00_plp_standard.jpg?sw=276&sh=276... you can save 25.3KB (80%) data.
By lossless compressing the https://www.adidas.com/.. /CQ0022_00_plp_standard.jpg?sw=276&sh=276... you can save 24.2KB (80%) data.
By lossless compressing the https://www.adidas.com/.. /BB6166_00_plp_standard.jpg?sw=276&sh=276... you can save 24KB (82%) data.
By lossless compressing the https://www.adidas.com/.. /CQ2013_00_plp_standard.jpg?sw=276&sh=276... you can save 24KB (81%) data.
By lossless compressing the https://www.adidas.com/.. /BB6864_00_plp_standard.jpg?sw=276&sh=276... you can save 24KB (79%) data.
By lossless compressing the https://www.adidas.com/.. /BB6865_00_plp_standard.jpg?sw=276&sh=276... you can save 23.5KB (80%) data.
By lossless compressing the https://www.adidas.com/.. /CQ2029_00_plp_standard.jpg?sw=276&sh=276... you can save 23.4KB (77%) data.
By lossless compressing the https://www.adidas.com/.. /AC8334_00_plp_standard.jpg?sw=276&sh=276... you can save 22.7KB (85%) data.
By lossless compressing the https://www.adidas.com/.. /BB6291_00_plp_standard.jpg?sw=276&sh=276... you can save 22.4KB (80%) data.
By lossless compressing the https://www.adidas.com/.. /CQ2010_00_plp_standard.jpg?sw=276&sh=276... you can save 21.9KB (81%) data.
By lossless compressing the https://www.adidas.com/.. /C77153_00_plp_standard.jpg?sw=276&sh=276... you can save 21.9KB (82%) data.
By lossless compressing the https://www.adidas.com/.. /CQ2041_00_plp_standard.jpg?sw=276&sh=276... you can save 21.8KB (81%) data.
By lossless compressing the https://www.adidas.com/.. /CQ2236_00_plp_standard.jpg?sw=276&sh=276... you can save 20KB (83%) data.
By lossless compressing the https://images.adidas.com/.. /adi_008B_18_ORI_SS18_NMD_CQ2413_adidas_F... you can save 2.9KB (14%) data.
By lossless compressing the https://www.adidas.com/.. /en_US.png you can save 173B (16%) data.

Traffic

Alexa

1906

Main traffic sources

Links

We found a total of 323 different links.
Internal links: 312
External links: 11

External links:

Link text (anchor)	Link strength
Golf
COMPANY INFO
About Us
Careers
Press
Sustainability
PARTNER SITES
adidas Outdoor
adidas Golf
miTeam
adidas Archive

Internal links:

Link text (anchor)	Link strength
Track Your Order
Login
Welcome back %firstName%
Return Policy
Privacy Policy
adidas
men
New Arrivals
Best Sellers
Sale - New Markdowns Added
NMD
Reigning Champ
Turbocharge
Originals
Soccer
Running
Basketball
Training
Outdoor
Football
Baseball
Tennis
Sandals & Slides
NEO
Customize with mi adidas
Jackets
Hoodies & Sweatshirts
Track Suits & Warm Ups
Long Sleeve Shirts
Short Sleeve Shirts
T Shirts
Tank Tops
Jerseys
Pants
Tights
Shorts
Bags
Balls
Sunglasses
Watches
Gloves
Hats
Socks
Underwear
Scarves
Phone Cases
Soccer
Running
Basketball
Training
Football
Baseball
Tennis
Outdoor
Weightlifting
Skateboarding
Snowboarding
Hockey
Lacrosse
Volleyball
women
New Arrivals
Best Sellers
Sale - New Markdowns Added
Reigning Champ
UltraBoost X
Originals
Soccer
Running
Training
Basketball
Tennis
Outdoor
Softball
Football
Sandals & Slides
NEO
Customize with mi adidas
Jackets
Hoodies & Sweatshirts
Track Suits & Warm Ups
Long Sleeve Shirts
Short Sleeve Shirts
T Shirts
Tank Tops
Sports Bras
Pants
Tights
Shorts
Dresses & Skirts
Bags
Balls
Sunglasses
Watches
Gloves
Hats
Socks
Underwear
Scarves
Phone Cases
Soccer
Running
Training
Basketball
Softball
Tennis
Outdoor
Lacrosse
Volleyball
Yoga
Weightlifting
kids
New Arrivals
Best Sellers
Sale - New Markdowns Added
EQT
Tiro
Turbocharge
infants & toddlers(0-3 years)
Originals Shoes
Sport Shoes
Neo Shoes
All Shoes
Jackets & Vests
Hoodies & Sweatshirts
Track Suits & Warm Ups
Tops & Tees
Pants
Shorts
View All Apparel
Children(4-8 years)
Originals Shoes
Sport Shoes
Neo Shoes
All Shoes
Jackets & Vests
Hoodies & Sweatshirts
Track Suits & Warm Ups
Tops & Tees
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