SEO report of adidasretail.com

Redirected to www.adidas.com/us/

adidas Official Website | adidas

www.adidas.com/us/

Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.


 Tasks

  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.adidas.com/us/

Character length : 18

Title
adidas Official Website | adidas
Description
Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
site_name: adidas United States
title: adidas Official Website | adidas
url: http://www.adidas.com/us
description: Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
There is robots.txt file.
https://adidas.com/robots.txt
User-agentDisallowed for the search engines
*
  • /*null*
  • /*Cart-MiniAddProduct
  • /jp/apps/shoplocator*
  • /com/apps/claimfreedom*
  • /us/help-topics-affiliates.html


 Social

Social Engagement

Linkedin483

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
adidas Official Website | adidas

Character length : 32

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 20%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
1167120
Heading structure in the source code
  • <H3> Sign Up Complete
  • <H3> Sign up for news & get 15% off
  • <H3> Sign Up Complete
  • <H3> what's trending
  • <H1> Find Focus
  • <H2> adidas athletics
  • <H3> IntroducingThe Z.N.E. Hoodie
  • <H4> Aaron Rodgers
  • <H5> Quarterback, Green Bay
  • <H4> Deandre Hopkins
  • <H5> Wide Receiver, Houston
  • <H4> Ana Ivanovic
  • <H5> Tennis, Serbia
  • <H4> James Harden
  • <H5> Guard, Houston
  • <H4> Tori Bowie
  • <H5> Track & Field, USA
  • <H4> Kris Bryant
  • <H5> Third Base, Chicago
  • <H4> Morgan Brian
  • <H5> Midfielder, Houston
  • <H3> Sign Up Complete
  • <H5> Gift Cards
  • <H5> CUSTOMER SUPPORT
  • <H5> COMPANY INFO
  • <H5> PARTNER SITES
  • <H5> PRIVACY & TERMS
Word cloud
  • shoes21
  • all21
  • apparel19
  • adidas19
  • var14
  • new11
  • sign11
  • shop9
  • accessories9
  • originals9
  • privacy8
  • track8
  • policy8
  • basketball8
  • training7
  • =item7
  • arrivals7
  • neo7
  • soccer7
  • running7
  • tennis7
  • sports7
  • years6
  • outdoor6
  • shirts6
  • order5
  • ups5
  • pants5
  • shorts5
  • terms5
  • tops5
  • warm5
  • suits5
  • football5
  • customize5
  • products5
  • jackets5
  • sweatshirts5
  • hoodies5
  • baseball4
  • close4
  • complete4
  • sleeve4
  • featured4
  • news4
  • info4
  • offers4
  • undefined4
  • exclusive4
  • length4
  • star4
  • details4
  • typeof4
  • smith3
  • women's3
  • suggestion3
  • date3
  • email3
  • stan3
  • mccartney3
Keyword matrix
wordtitledescriptionsheading
shoes
all
apparel
adidas
var
new
Two Word cloud
  • new arrivals4
  • suits warm4
  • neo shoes3
  • our privacy3
  • see our3
  • exclusive offers3
Three Word cloud
  • years originals shoes3
  • see our privacy3
  • vests hoodies sweatshirts3
  • neo shoes all3
  • warm ups tops3
  • shorts view all3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
12.00
Flesch Reading Ease
0.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
12.00
Dale–Chall Readability
6.90
SMOG Index
7.30
Spache Readibility
5.00
Number of letters
9635
Number of words
1240
Number of sentences
497
Average words per sentences
2
Number of syllables
3157
Syllables in words
3103
Average syllables in words
2.55
Number of words in first three syllables
244
Percentage of word / syllables
19.68
Words not in Dale-Chall easy-word list
530
Words not in Spache easy-word list
313

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
190
Number of source domains
58
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://www.adidas.com/.. /glass-adidas-foundation.551ce71.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/js/vendor/require.js
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/js/vendor/jquery-1.8.3.min.js
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/js/vendor/web-event.js
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/internal/jscript/dwanalytics-16.9.js
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/internal/jscript/dwac-16.9.js
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/internal/jscript/applepay.js
File size of all javascript files combined
3.48MB
Javascript minifying
You can save 1.1KB (24% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.adidas.com/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/css/fonts.css
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/css/adidas-build-COMMON.css
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1492931845927/css/local.css
File size of all css files combined
372.54KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
309.72KB
Gzip compression
Error! By using Gzip you can save 28.6KB (65% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
91
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://zn6mcrij6xncfajof-adidastrial.siteintercept.qualtrics.com/.. /?Q_ZID=ZN_6McRij6XnCfajoF&Q_LOC=https%3A...60 seconds
https://c.go-mpulse.net/.. /config.json?key=Y6WS5-W29Q5-F26W3-7N3TB-...5 minutes
https://tags.tiqcdn.com/utag/adidas/adidasglobal/prod/utag.js5 minutes
https://cdnssl.clicktale.net/.. /d0196753-0312-4934-9635-e3b49d47a5a6.js10 minutes
https://tags.tiqcdn.com/.. /201805021141&cb=152559366748910 minutes
https://d3cxv97fi8q177.cloudfront.net/mediasource-A225976-6e1e-4493-9cd8-4ac25...15 minutes
https://cdn.krxd.net/controltag/rjur1n1s5.js20 minutes
https://cdn.optimizely.com/js/142501655.js20 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /1420556241555304?v=2.8.14&r=stable20 minutes
https://connect.facebook.net/.. /680435655455279?v=2.8.14&r=stable20 minutes
https://bat.bing.com/bat.js30 minutes
https://beacon.krxd.net/cookie2json?callback=Krux.ns.adidasus.kx...30 minutes
https://cdn.krxd.net/.. /get?pub=9ba60e7d-29b5-4dc3-8e7b-105df6ab...30 minutes
https://mathid.mathtag.com/d/i.js60 minutes
https://se.monetate.net/js/2/a-24f48522/p/adidas.us/custom.js60 minutes
https://www.google-analytics.com/plugins/ua/ec.js60 minutes
https://www.googleadservices.com/pagead/conversion_async.js60 minutes
https://www.google-analytics.com/analytics.js2 hours
https://mifootwear.adidas.com/.. /tgo&src=mi_ulm_silver&show&obj=a&req=obj...3 hours
https://www.adidas.com/.. /sprite-adidas-icons.png?hash=S2ZgM2 days
https://www.adidas.com/glass/assets/img/icon-adidas-app.png2 days
https://www.adidas.com/glass/assets/img/icon-adidas-logo-white.svg2 days
https://www.adidas.com/glass/react/2.app.551ce71.js2 days
https://www.adidas.com/glass/react/app.551ce71.js2 days
https://www.adidas.com/.. /glass-adidas-foundation.551ce71.css2 days
https://www.adidas.com/glass/react/styles-adidas.551ce71.css2 days
https://www.adidas.com/glass/react/vendor.551ce71.js2 days

 Speed test – Images

File size of all images combined
805.15KB
Image optimisation
You can save 357.4KB (78% compression) by optimising the images below:

 Traffic

Alexa
1906

Main traffic sources

 Links

We found a total of 323 different links.
Internal links: 312
External links: 11

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
104.96.128.238
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Good! The website uses favicon.

 Typos

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